We're positioning ourselves not so much as a wireless company but as a mobile media company, ... We really see ourselves as going after the high-tech consumer, someone who wants a lot of multimedia on their handsets.
More Quotes from Peter Adderton:
We don't need a ton of cash to get going. They do need a lot of cash once they get going to get customers, so we weren't in a mad panic to raise capital. We took our time and made sure we had the right investors.Peter Adderton
When we began this company, partnering with MTV Networks was our No. 1 goal, not only because of their unrivaled understanding of today's young adults, but also because we share the same goal of delivering the most original and compelling content across the rapidly evolving wireless space.
Peter Adderton
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