Craft beer volume growth far exceeded that of large brewers, wine and spirits in 2005. And even though imported beer grew nicely in 2005, craft beer grew at a faster rate.
More Quotes from Paul Gatza:
They have an incredible reputation among the hard-core beer drinkers.Paul Gatza
There's an overall cycle, but I think the beer industry will keep up. Wine and spirits are popular for a few years, then they go out of fashion. Everything just seems to have collided right now.
Paul Gatza
The craft beer segment has grown steadily over the past ten years and in 2005 it showed its biggest increase since 1996. The strong growth in craft beer sales over the past several years shows American consumers' continuing interest in flavorful American beers.
Paul Gatza
The passion of craft-brew drinkers is far higher than that of normal beer drinkers. They feel like they're helping out their local brewery.
Paul Gatza
To some degree, they're going after people who are relatively new to the drinking age, to keep them from mixing a spirit with an energy drink. With the fruit beers, the stereotype is it's marketed toward women. There are just so many other options out there today.
Paul Gatza
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