You have to look at who's online, who's the audience for the movie. For this movie, it's a perfect choice because it will appeal to younger audiences.
More Quotes from Paul Dergarabedian:
We've never needed two films like this more than we do now. It's the knockout punch that Hollywood needs.Paul Dergarabedian
But I think this is a movie that's going to perform well this weekend and be in this for the long term, because it's a really good movie, and that will hold it in good stead and generate great audience reaction. So this is just the beginning for this film.
Paul Dergarabedian
It's a two-fold process It's the product, which the studios supply, and it's the in-theater experience, which the theater owners supply. And both of those have to be top-notch.
Paul Dergarabedian
You look at the fact that DVD sales are down and it tells you again that it's product-driven, ... Because why would somebody want to buy a DVD of a movie they didn't want to see in the first place You still need to have great movies at the beginning of the pipeline and that feeds everything else.
Paul Dergarabedian
Lucas is in a unique position himself to create these rules and enforce them. He paid for the entire film himself, and he and Fox are just trying to maintain absolute control over the film.
Paul Dergarabedian
No one had any idea it would do this kind of business.
Paul Dergarabedian
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