They can't show it as many times during the day, so that may have lessened its box office strength. The fact it did such strong business Christmas day shows there's a lot of interest in the movie.
More Quotes from Paul Dergarabedian:
By programming two films that aren't chasing the same audience, you can really build a pretty good weekend for two movies at the same time.Paul Dergarabedian
Every summer has its own unique pathology, trajectory, and this is not a summer we want to repeat. Next summer looks really good, it looks like a pretty darn good summer, ... If next year we're down, it will be 'Houston, we have a problem.'
Paul Dergarabedian
This was the worst weekend of the year at the box office and the slowest start to summer we've seen in years.
Paul Dergarabedian
Everyone thought we had so much choice with video and CDs and just the technology we had five or 10 years ago,
Paul Dergarabedian
I think the thought is that this movie would have opened bigger, because it's 'King Kong' and it's Peter Jackson.
Paul Dergarabedian
We're going to need some huge performances by these movies, or this will be the third down year in a row. One or two movies is not enough moviegoers need to be excited about going back to the theaters.
Paul Dergarabedian
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