That's always the problem with films that get high expectation attached to them. If this does not beat the opening of 'Two Towers,' people will be decrying it as disappointment.
More Quotes from Paul Dergarabedian:
There's a lot at stake. There always have been with these films. That being said, this (Lord of the Rings) is as much of a sure thing as you can get at the box office. It's a real important film for Time Warner, but I think it's going to deliver.Paul Dergarabedian
Audiences are so desperate to find a film they like, they're just hanging on to the same movies.
Paul Dergarabedian
If you can't get audiences in there for movies, maybe this will help. It's great for using downtime if people like the concept.
Paul Dergarabedian
People are very selective right now about how they are choosing to spend their discretionary income.
Paul Dergarabedian
It's a two-fold process It's the product, which the studios supply, and it's the in-theater experience, which the theater owners supply. And both of those have to be top-notch.
Paul Dergarabedian
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