Star Wars' opened the door to the idea of a franchise that could be successful, even if a sequel doesn't do well. It made viable the idea that, with sequels, the law of diminishing returns doesn't always apply.
More Quotes from Paul Dergarabedian:
There hasn't been a lot of positive word-of-mouth on the mainstream films this summer. Great marketing, huge production spending can probably get you a mega opening, but beyond that, it's up to the moviegoers to spread the word.Paul Dergarabedian
There seems to be a new benchmark in terms of what we call a blockbuster, ... This year, by the end of the year, we'll wind up with about 17 films over 100 million. But the key to this year's success is that we have five films that have gone beyond 200 million. That's never happened before.
Paul Dergarabedian
We're getting to the point where people only want to go out to see movies that are as big as the screen. They want to see 'event movies' like 'Kong.' The rest they'll wait for.
Paul Dergarabedian
This fall season has been in a word, spectacular. We'd been so fixated on the box-office slump, and here we are in a fall boom. This is terrific for the industry and bodes well for a very strong holiday season.
Paul Dergarabedian
I think it will be a while before audiences are really excited about seeing movies related to, let's say, terrorism, or battling terrorism.
Paul Dergarabedian
This is a buzz type of movie. Like 'Wedding Crashers,' it's one of those that just begs for repeat viewings and for people to tell their friends about it. It's sufficiently outrageous to get people talking it up and to continue to bring in an audience.
Paul Dergarabedian
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Because if we the storytellers don't do this, then the bad people will win.
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