Sometimes there are movies that are very popular but not popular at all with critics. There are certain movies that are of a genre that rarely get good reviews, so the studios figure why get them out there and get that negative buzz going.
More Quotes from Paul Dergarabedian:
Great marketing a perfect family film perfect timing with no competition for a family film.Paul Dergarabedian
This is a buzz type of movie. Like 'Wedding Crashers,' it's one of those that just begs for repeat viewings and for people to tell their friends about it. It's sufficiently outrageous to get people talking it up and to continue to bring in an audience.
Paul Dergarabedian
Audiences want something smart and intelligent, but the rules of marketing still apply ... if it's too esoteric, you may lose the mainstream audience,
Paul Dergarabedian
It's a moral and psychological victory for Hollywood. It won't pull us completely out of the slump, but we'll end the year on a very positive note.
Paul Dergarabedian
It's night and day from where we were last year.
Paul Dergarabedian
The movies didn't inspire people as much as they did last year. People are being more careful about how they spend their discretionary income with gas at 3 a gallon.
Paul Dergarabedian
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