Big advertisers are looking more for stature and less for ubiquity. It is individual, well-planned and targeted campaigns that will be hitting our streets.
More Quotes from Nick Bell:
That was when the contractors got their fingers burned. They thought the proximity to the UK market would still have a positive effect, but there just wasn't the out-and-about mentality of '96. They were holding out for an enormous amount of money and they pretty much bombed.Nick Bell
The more time dealers can spend with customers, the more they can sell.
Nick Bell
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