I believe that we are at the end of the beginning of the changes we've implemented. But rebuilding brand equity takes time. There are no quick fixes,
More Quotes from Neville Isdell:
There will be a period in the middle where people will say it's not happening quick enough, ... But I'm comfortable with that I'm here for the long term.Neville Isdell
We continue to see good results in many markets, including Latin America, Africa, Russia, Turkey, central Europe, Japan and China and stabilization in an increasingly focused North America,
Neville Isdell
An effective volume and value growth strategy is critical to the success of our system, ... While this strategy is working in some regions, in other key regions we still have much work to do. The benefit of our actions may not be immediate.
Neville Isdell
Our primary focus is to make progress in our flagship North America market where we've lost a small percentage of volume market share.
Neville Isdell
We have a long way to go in mastering that art, ... As we identified the fact we were under pricing, the pendulum swung too far over to only improve price. The pendulum should be stopped in the middle so we have a proper balance between volume and price.
Neville Isdell
I am working on stabilizing the business and regenerating growth. We're in a great industry with high margin and we have the knowledge and the expertise. For now we're focused on getting our own house in order and improving shareholder value, not the size of the business.
Neville Isdell
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