Apple is trying to be careful in picking what verticals they target. For a company that has been in the market for two and half years, focusing on specific vertical markets is the best approach. Frankly, they still have a lot of opportunities within this market.
More Quotes from Natalya Yezhkova:
Yes they are and that is one of the reasons they Apple are trying to be very quiet about what they are doing. Other companies are looking for any information on Apple to understand if they are competitors or partners.Natalya Yezhkova
An analysis of top storage systems vendors performance over the past several quarters suggests that partnerships are becoming an important component of their market strategies. This mutually beneficial approach allows each partner to offer more complete solutions for its customers and often opens a door to new market segments and leads to growth in revenue and market shares.
Natalya Yezhkova
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