Part of our ability to get the cash that can do justice to football is that we were able to tap into the fact that the sport is significantly 'hot enough' in the States. Every studio head we went to see had kids who play football. They understand the potential is enormous.
More Quotes from Mike Jefferies:
We've seen a myriad of tremendously successful films that use sport as a backdrop-films about baseball, basketball, golf, you name it-and it just seemed incredible to me that the world's biggest sport has never been the subject of a decent movie.Mike Jefferies
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