The reason we're advertising during the Olympics and not the Super Bowl is because they are very close together this year.
More Quotes from Michael Rolnick:
She has represented our country and the sport of figure skating so well for 12 years.Michael Rolnick
NBC will own prime time for 17 consecutive days and nights. This gives us the widest possible audience and allows us to showcase Visa products, services and messages.
Michael Rolnick
We know the Olympics is the highest prime-time rated show every night for 17 days. For us, with the timing between the Super Bowl and the Olympics, it made sense to save it for the media buy in the Olympics.
Michael Rolnick
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