Investors need to do the same degree of comparison shopping they would normally do when choosing between funds, which means digging into things like expense ratios, historical performance and holdings.
More Quotes from Michael Porter:
The essence of strategy is that you must set limits on what you're trying to accomplish.Michael Porter
Strategy is about making choices, trade-offs; it's about deliberately choosing to be different.
Michael Porter
The ability to change constantly and effectively is made easier by high-level continuity.
Michael Porter
It is a real disappointment to see us make so many mistakes. The mistakes cost us the game. We were prepared, but mistakes cost us.
Michael Porter
The chief strategist of an organization has to be the leader - the CEO.
Michael Porter
The thing is, continuity of strategic direction and continuous improvement in how you do things are absolutely consistent with each other. In fact, they're mutually reinforcing.
Michael Porter
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