We believe that January sales may have been even worse had Microsoft continued its marketing push, and believe that sell through was helped in part by deep discounting of new releases during the month. January marked the fifth consecutive month of software sales decline, and we expect a return to double-digit sales declines in February, with an accelerating rate of decline in March.
More Quotes from Michael Pachter:
They clearly aren't in the big leagues. They're back in the minors now and we'll see if they can build the business back up.Michael Pachter
As such, only one in 16 people need to rent an extra movie in the new extended rental period to offset the late-fee loss, and that's not that hard to get, ... When you let people rent for seven days instead of two, the consumer tends to grab the extra movie.
Michael Pachter
The year's a mess. None of us thought six months ago the holidays would be so weak, and no one expected there'd be such a dramatic decline in sales for the current-generation of games.
Michael Pachter
We believe that industry sales have been quite weak since Take-Two's late October negative preannouncement, primarily due to consumer malaise and a shortage of Xbox 360 hardware... Given weak November NPD sales and Electronic Arts' and Activision's recent earnings warnings, we believe that Take-Two likely experienced weak sales during the holiday period, as consumers continue to shun current generation games while waiting for next generation consoles.
Michael Pachter
It was a perfect storm. One could say it was a bad strategy I would say instead of bad it was a very risky strategy. Essentially, they played blackjack and put a quarter of their money on each hand and busted every time.
Michael Pachter
The question is, How many of those who didn't buy a 360 in December will now wait for the Sony Some will.
Michael Pachter
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