Boomers will do aging on their own terms. At every stage in their lives, boomers have done it differently from their parents' generation. They won't be retiring so much as they'll be reinventing themselves.
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Boomers have been mass-marketed to since they were five years old, and they're always interested in what's next.Matt Thornhill
Anyone who wants to grow his business in the next 10 years will need to target more than the 18-to-49 group.
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Boomers over 50 may be healthier, wealthier and better educated than any previous generation of 50-year-olds in American history. But they also may be poised for a big fall if all they do to stay healthy is drink designer water and pop vitamins all day long.
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Marketers trying to grow their business over the next 10 years can either target the stagnant 18-49 segment, or they can develop strategies to appeal to the fast-growing 50-plus segment.
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If you have a product or service or company that can help boomers fulfill that quest for vitality in any aspect, you'll be successful over the next 30 to 40 years.
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Based on Topics: Generation QuotesMy message to the kids and our fans is hockey's a great game. There's a lot of hockey being played at all levels. Get involved, do it. We will be back and we will be back better than ever and hopefully as soon as possible. Don't give up on the game. It's too good.
Gary Bettman
When the National Security Agency recruited me, they put me through a day of lie detector tests. They found out all my weaknesses and immediately seduced me. They used the strongest drugs in our culture, sex, power and money, to win me over.
John Perkins
The Pledge of Allegiance does not end with Hail Satan.
Nancy Cartwright