Archimedes once said, 'Give me a place to stand and I will move the world'. Today he would have pointed to our electric media and said, 'I will stand on your eyes, your ears, your nerves and your brain, and the world will move in any tempo or pattern I choose.' We have leased these 'places to stand' to private corporations.
More Quotes from Marshall McLuhan:
A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.Marshall McLuhan
Everybody experiences far more than he understands. Yet it is experience, rather than understanding, that influences behavior.
Marshall McLuhan
Life. Consider the alternative.
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Diaper backward spells repaid. Think about it.
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In Tetrad form, the artefact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
Marshall McLuhan
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