Retailers have been looking for growth for the past several years, but frankly, they've been looking in all the wrong places. Department stores had given up on this customer to chase after the youth market, and while 40 may be the new 20, these women want to dress differently.
More Quotes from Marshal Cohen:
The typical 5 a.m. openings aren't good enough because every retailer does that on Black Friday. This has become a game of who can top this. Everyone wants to start first. It's very clear that the early bird catches the worm for consumers. So retailers are trying to catch the early consumer.Marshal Cohen
Image has become important again for the teen consumer and particularly for the young adult male. This is a generation that never even knew what a suit was, let alone saw their parents in one. They have discovered the suit.
Marshal Cohen
Last spring, it was about color this year, it's about romance. Think about sheer curtains blowing in the wind.
Marshal Cohen
Last year, kids were willing to negotiate with their parents, agreeing to less clothing and outright shunning some things to get what they wanted in an electronic item.
Marshal Cohen
This year, it is more about stores' trying to manage their business, their inventories and markdowns. They're also recognizing a second holiday season, which begins December 26.
Marshal Cohen
The surge in men's apparel sales came from some of the most unexpected places, such as young men buying a suit. Teens and young adult men have finally 'discovered the suit.' When exploring that further, NPD found that young men never owned a suit, never wore a suit and never saw their father in a suit - yet, they have migrated towards dressing up to be 'cool.' We are seeing a shift in the younger generation reaching their image through grooming and dressing up.
Marshal Cohen
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The limits of my language means the limits of my world.
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