It's a long-standing tradition that people unveil new chips at the show. If the chip has already been announced, they'll talk about some new aspect that they hadn't talked about before.
More Quotes from Markus Levy:
Moving forward, the objective of the EEMBC automotive and industrial subcommittee is to develop a powerful benchmark suite that can specify and measure performance and energy between all the components in these complex systems, and help each partner improve its products to push the limits of automotive systems. Patrick's unique combination of education and experience has perfectly positioned him to lead this subcommittee as we strive to develop a benchmark recognized by automotive vendors worldwide for its efficacy in measuring the performance of every component in automotive applications including microcontroller cores, buses, peripherals, memory, compilers, profilers, operating systems, SW drivers, and auto-code generators.Markus Levy
They have pretty good designers over there, and they usually deliver what they claim.
Markus Levy
This is the first embedded company I've heard of implementing this, it's pretty new technology.
Markus Levy
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Everything has its limit - iron ore cannot be educated into gold.
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I never thought of it as God. I didn't know what to call it. I don't believe in devils, but demons I do because everyone at one time or another has some kind of a demon, even if you call it by another name, that drives them.
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