We're going to assume the risk in a period of higher interest rates. One thing that we think makes it so attractive is we're going to guarantee a strong incentive in the future for a product that might not have an incentive on it when you go to buy it.
More Quotes from Mark LaNeve:
GM Certified Used Vehicles, the industry's top selling certified brand, set a new annual sales record for the manufacturer-certified pre-owned segment for the fourth consecutive year, up more than 1 percent from last year's all-time high for the category. Certified GM brands again led all manufacturers with 2005 sales of 532,379 units, and we look forward to growing our leadership position in the certified segment in 2006.Mark LaNeve
Been there, done that, and I know what the ending looks like. That's not good for our brands and customers.
Mark LaNeve
Consumers won't need a calculator to figure out the great prices available during the Red Tag Event. All they have to do is look for the red tag posted on our award winning lineup of cars and trucks. They won't pay a penny more than the low price they see on the red tag of the vehicle. It's a great offer and clearly the smart way to buy a vehicle this holiday season.
Mark LaNeve
Over the remainder of the decade, we have to have growth in the Saab brand.
Mark LaNeve
People may wait, thinking our prices will get better. They won't get better.
Mark LaNeve
Consumer response to our new vehicles and segment-leading value resulted in solid sales results in February. Our retail sales improvement in February was driven by our industry-leading value, not by fleet sales or high incentives. This resulted in better retail sales performance by six of our divisions.
Mark LaNeve
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