Dealers tell us they can't keep them on the lot, with vehicles staying in inventory less than a week on average.
More Quotes from Mark LaNeve:
We've made this clear to the dealers, ... Chevy's got to compete heads-up with Ford and Toyota and all the mainstream parts of the market, and Cadillac needs to have everything it can to compete with BMW, Mercedes and Lexus. The other brands need to be tightly focused.Mark LaNeve
Hindsight being 2020, I probably wouldn't have done it.
Mark LaNeve
We've been around for 100 years, we have great new products coming and we have great liquidity. We're acting with urgency to deal with our problems. But we'll be around 100 years from now.
Mark LaNeve
Consumers won't need a calculator to figure out the great prices available during the Red Tag Event. All they have to do is look for the red tag posted on our award winning lineup of cars and trucks. They won't pay a penny more than the low price they see on the red tag of the vehicle. It's a great offer and clearly the smart way to buy a vehicle this holiday season.
Mark LaNeve
Been there, done that, and I know what the ending looks like. That's not good for our brands and customers.
Mark LaNeve
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