In the short term, if they put together a comprehensive marketing campaign around the new name, they could see the sale of merchandise with the new name soar, ... But there are risks for how they handle this. They could also come across as either being sensitive to these issues, or caving in. You don't know which way it will play out.
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The key is to get on basic. We'll see a dramatic rise in the number of homes that the NFL Network reaches.Marc Ganis
That myth has been broken long ago, ... Everyone who follows the Olympics knows commercialism and corporate sponsorship is as much a part of the Olympics at this point as athletic competition. It is simply aesthetics, it is simply a veneer.
Marc Ganis
Now that you have a new owner and effectively a whole new philosophy behind the team, this could be a way to adopt a new identity.
Marc Ganis
Las Vegas is the Holy Grail. There are people who believe that an NFL team in Las Vegas would be the most profitable franchise in sports.
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The two recent baseball stadium naming rights deals were worth a little more than 3 million a year. A few years ago it was 5 million-to-6 million. I do see it (the market) going back up, but I think it's going to take time, and we're not going to get back in skyrocketing mode. We had stupid money chasing some of the deals that's not coming back.
Marc Ganis
He is one of the greatest labor leaders around. The players are almost 60 partners without putting up any capital at all. Every union should have it so good.
Marc Ganis
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