If you can't do something different over the air and offer customers the ability to do more, what makes them pay 2.50
More Quotes from Linda Barrabee:
Carriers have been wanting to control the experience and have their brand be top of mind with the consumer.Linda Barrabee
Even though it's still really early with just 2 percent of the market with videophones to watch, these services are very important to the operators and content providers. But consumers are still not aware of them though young people are starting to take them up.
Linda Barrabee
Marketers thought they lost out on the Internet, and they don't want to lose out on mobile phones, too. There is a lot of interest on the part of studios to do something different in mobile.
Linda Barrabee
You don't want to necessarily tie consumers to what's available on the home page. You want to give consumers the option to buy stuff or find stuff outside the walled garden.
Linda Barrabee
Despite the academy's interest, the market for such programming is still tiny. It is not yet a mass market phenomenon, ... at some point we will have widespread adoption this makes sense to me.
Linda Barrabee
If you look at what resonates, what kind of video do you want live instead of waiting to get home, it's really about sports and news.
Linda Barrabee
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