People have been delaying doing anything because they felt the research wasn't there. This makes it clear that advertising does make a difference.
More Quotes from Leslie Snyder:
We found that if there was more advertising in a market there was more youth drinking.Leslie Snyder
The results also contradict claims that advertising is unrelated to youth drinking amounts that advertising at best causes brand switching, only affects those older than the legal drinking age or is effectively countered by current educational efforts.
Leslie Snyder
Alcohol advertising was a contributing factor to youth drinking quantities over time.
Leslie Snyder
So the ads are around you. You may not remember seeing them, but people around you do, or you don't remember seeing them, but they impact you.
Leslie Snyder
On the whole, I feel very positive about it. I was a first-time candidate, an insurgent, an outsider and it's hard to run against the establishment.
Leslie Snyder
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