Actually, for a good SEM agency, the fee pays for itself through increased efficiencies, freeing up additional budget for other media opportunities, or for marketers looking to increase spending by keeping the cost of customer acquisition on target even at higher scale.
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In a time when education budgets are increasingly tighter than ever, every dollar counts when it comes to school funding. This is especially true for unrestricted funds in which schools can decide for themselves how to use the money -- whether it's for teacher training, special field trips, school supplies, playground equipment, musical instruments and more. We've found that every school has a wish list, and we want to help them fill it.Kevin Lee
For many marketers, there's a crisis. When a marketer hires someone to do in-house search, they need to find a jack-of-all-trades.
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The bottom line was not as strong as we'd like, but robust sales of handsets helped the company record a profit increase in the fourth quarter.
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If the majority of an advertiser's traffic comes from the search engine itself, it may cost more to police than what the fraudulent traffic represents. A fair number of advertisers will count it as a cost of doing business, because their spending is not at the level where it would make sense for them to devote more resources to it.
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It's not so much that it's getting worse, but there is a heightened awareness about it.
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Judgement comes from experience, and experience comes from bad judgement.
Simon Bolivar
It is probably safe to say that all the changes of factual knowledge which have led to the relativity theory, resulting in a very great theoretical development, are completely trivial from any point of view except their relevance to the structure of a theoretical system.
Talcott Parsons
You don't need to know who's playing on the White House tennis court to be a good president.
James Baker