Movies are a very important part of or entertainment strategy. The thought was to start with music, build some success, establish credibility and then move into films.
More Quotes from Ken Lombard:
You go through a tremendous amount of emotion, every emotion possible, when you see this film. You're laughing, you're crying. This is a great film we feel our customers are going to love. ... It's what Starbucks is all about.Ken Lombard
At that time, everyone was trying to figure out what you could do to make a difference. And above all else, Earvin and I were tired of waiting for someone else to do it.
Ken Lombard
Everybody tried to tell us, 'You know, this is not going to work. You sure you know what you're doing' And Earvin was wonderful because he was committed and he went to them and he said, 'I'm not really asking the question. This is what we're going to do. Will you support me Will you give us film' And in each case it was a 100-percent yes.
Ken Lombard
We were able to convince both Dylans management and Sony BMG that this was a perfect project for us. . . . We think (theyve) done a terrific job of doing a total Bob Dylan promotion. It will be a win-win for everybody involved.
Ken Lombard
We are very protective of what we consider sacred and that is the coffee experience, and the only way that we are going to build this business is in a way that's integrated as part of that experience and adds value to that experience.
Ken Lombard
We have one shot to get this right. This has been on our road map from the very beginning, but we have taken the time to make sure that we have found the right film and the right partner.
Ken Lombard
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Elvis' early music has drama because as he sang he was escaping limits.
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