We went directly to professional operators to learn their special preferences for the radio in their vehicles. We wanted to get feedback from the end-users of this product to get customer driven direction on the design. We believe that this common sense approach to design is going to make this a very popular radio in that market.
More Quotes from Ken Erickson:
I've shot hundreds of models. Of all the ones I've shot, she is the only one who sent me a Christmas card. I'll never forget that.Ken Erickson
Our design engineers worked with suppliers to accomplish a very significant mass reduction and consequent cost reduction in the radio. It allows us to pass these valuable savings on to our customers.
Ken Erickson
It's not just a vision or a romantic idea, but a responsibility if we're serious about bringing more than 2,000 people to live here.
Ken Erickson
We are continuing to set the standards in integrating the features and functionality from consumer market products into vehicle radios. Our extensive history of producing mobile electronics allows us to integrate these functions while maintaining the tremendous quality and reliability standards that are demanded by car buyers.
Ken Erickson
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