Whether it's out of laziness or ignorance, consumers' starting point is very much search.
More Quotes from Ken Cassar:
It means you don't have to hand off each purchase and pray that some other guy is going to deliver it properly.Ken Cassar
This is the opposite of the recent Levi online situation. Levi was seen as cutting out its retail partners to get to their customers directly online,
Ken Cassar
What's really interesting is that most online retailers have forward integration, whereas this seems like a backwards integration play. Barnes Noble already has a direct relationship with the customer and now they're trying to get further into the supply chain,
Ken Cassar
We've found time and time again that sales taxes did not have a significant impact (on online sales decisions), ... Sales tax is a smaller issue for consumers.
Ken Cassar
Hockey could be a fairly solid niche market. In many parts of the country, the selection of products is fairly scarce.
Ken Cassar
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