There's no denying it's an expensive program. People keep the product out a little longer, so you've got to bring in more movies and games, and that's an additional cost.
More Quotes from Karen Raskopf:
We've studied the direct-mail model, and we continue to study it, but we still haven't found a way to make money with it.Karen Raskopf
We're really trying to expand the range of products at 7-Eleven stores and the range of services. It's not just a place for beef jerky, soft drinks or beer any more. We sell what people need.
Karen Raskopf
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