Web advertisements will not eclipse print and broadcast ads anytime soon. But at a time when blanket ad purchases seem ready to decline in tandem with box office receipts, studios may look more and more to the Internet to find audiences. It's the opposite of buying a spread in a newspaper or a slew of 30-second slots on TV, ... Studios need to stop trying to reach the most people and focus on reaching the best people.
More Quotes from Joseph Jaffe:
It should be a stern wake-up call to agencies. If you're not going to take risks and be creative, consumers are going to do it for you.Joseph Jaffe
In the past, advertising has for the most part been about three things -- to inform, to persuade, and to remind,
Joseph Jaffe
There's a demonstration of the essence of the brand, of creativity. In this case, it's not just talking about it, it's actually producing the bottles. The added touch of 'lights-on' and 'lights-off' views is really smart as well. The idea of seeing them in context at a bar or party makes them that much more desirable.
Joseph Jaffe
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Based on Topics: Internet Quotes, People Quotes, Time QuotesWe have newsreaders behaving like actors, lowering their voices if it's a sad story, as if we didn't know it's a sad story. There isn't a single cool newsreader.
Tom Baker
My aim in painting is to create pulsating, luminous, and open surfaces that emanate a mystic light, in accordance with my deepest insight into the experience of life and nature.
Hans Hofmann
When a man's knowledge is not in order, the more of it he has the greater will be his confusion.
Herbert Spencer