If a client knows that a movie promotion generated a sales increase of 35 for a particular item in his restaurants, he can ensure that he has sufficient supply on hand to meet the demand for future promotions.
More Quotes from Joseph Flowers:
If I want to hear covers, I'll listen to the radio.Joseph Flowers
It is crucial that restaurants match sales with shipments. If demand for an item exceeds supply, individual restaurants are faced with either unhappy customers or higher costs when they have to place special orders at the last minute. Conversely, an over-supply of a product is an unnecessary expense. Pairing an automated marketing intelligence system with a sophisticated supply chain program virtually guarantees that a restaurant will have the products the customer wants.
Joseph Flowers
Successful marketers have long-recognized the fact that marketing must be viewed as an investment, and not simply a line-item expense. Like any investment, marketing programs must be evaluated on the incremental returns they generate, and the ability to do that exists today in a growing number of industries.
Joseph Flowers
Restaurants are moving in the direction that consumer packaged goods manufacturers and retailers took some years ago. Continuous measurement and evaluation of marketing channels such as television, radio, internet and print and in-store promotions is either in practice or under consideration at a number of leading restaurant chains.
Joseph Flowers
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Based on Topics: Movies Quotes, Sales QuotesOne thing of the many things that I know about Jesse Jackson, he is persistent.
Jackie Jackson
And introduce an element of cynicism and darkness into it and just realize that we're all vulnerable. We are humans. There is a finite end to this life and we're all going to face it and a little silliness can help.
Alan Thicke
The law of the Creator, which invests every human being with an inalienable title to freedom, cannot be repealed by any interior law which asserts that man is property.
Salmon P. Chase