I know that people think we've opened Pandora's box. But we're just giving a platform to movies that probably wouldn't have gotten shown by most theater chains, anyway.
More Quotes from Jonathan Sehring:
In an era where opening weekend grosses determine the overall success of a film, it is important that we find a way to ensure that the important independent films of our time have the support to reach a national audience.Jonathan Sehring
There are a lot of independent films that aren't being released nationally, and that's because the studios have gotten into the independent business, making bigger budgeted films. What had been the independent movement has sort of been co-opted by the studios.
Jonathan Sehring
We immediately saw that the economics with digital video were dramatically different (from 35-mm film). The all-in production costs could be a couple of hundred thousand dollars.... The filmmakers were able to make the pet projects they wanted to do but no one would fund.
Jonathan Sehring
The theatrical distribution business for smaller, specialized films has become more challenging, and we saw this as an opportunity to create a national art house to be available to everybody from the outset.
Jonathan Sehring
This agreement isn't about simply collapsing distribution windows. IFC in Theaters is enabling independent filmmakers to reach a wider audience in a much more economical manner. The local cinema will always be the first home for film to many film lovers ... Now IFC and Comcast will provide independent films with a unique opportunity to extend and expand beyond traditional distribution means.
Jonathan Sehring
While the subject matter may seem difficult and challenging -- which is one reason a lot of companies shied away from it -- it's incredibly relevant to the issues we're facing today.
Jonathan Sehring
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