If in the real-estate business it's all about location, location, location, then in the beverage business it's all about distribution, distribution, distribution. Coke, Pepsi and Cadbury with their bottling networks can get into almost every venue in the country.
More Quotes from John Sicher:
Summer is the highest-volume period of the year for the beverage industry. But it's not just the new products that will get the attention. The promotions and advertising are also very important for both companies.John Sicher
The carbonated soft drink category is fundamentally in trouble. I anticipate there will be some sporadic growth of a few regular brands and some diets, but the outlook doesn't look good for the category.
John Sicher
Traditional carbonated soft drinks have got a tough road ahead. The migration to water and sports drinks and other noncarbonated drinks seems to be permanent.
John Sicher
We estimate that the diet category could actually surpass the regular soda category in about 12 to 15 years,
John Sicher
It started out with young consumers late teens, people in their 20s but it's getting much broader than that.
John Sicher
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