I think people have a growing interest in beverages which are lighter and have actual or perceived functional benefit. I think we've seen a decline in regular soft drinks for some time.
More Quotes from John Sicher:
This package was an interesting novelty, but was never going to be a big idea. It's not exactly hard to find a hot cup of coffee in America.John Sicher
They've created a very good brand. It's got good distribution, and they're continually coming up with new and interesting flavors.
John Sicher
I think certainly there's a certain set of American consumers interested in healthy beverages. Water is certainly a healthy beverage. There has been a great deal of bottled water, a huge proliferation in the last four or five years since it was bottled in convenience packaging.
John Sicher
It's Coke and Pepsi and Cadbury who really stepped up to the plate and did something fairly controversial, and they deserve a lot of credit for this.
John Sicher
But soft drinks sales overall are holding up well, ... If you're looking at the first-quarter U.S. volume growth this year for both Coca-Cola and PepsiCo, it's important to consider that other factors were at play including bad weather and anti-U.S. sentiment around the world.
John Sicher
Innovation is absolutely essential to this industry,
John Sicher
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