This is still technology that does require a certain capacity to self-troubleshoot, ... The switching cost could just be the technical aspect of doing the setup, and often you have to switch your e-mail address. These are people who are older, less educated and less adept to go through the process.
More Quotes from John Horrigan:
All factors associated with tepid internet use.John Horrigan
They're not as ardently engaged as users a couple of years back. They're satisfied with rudimentary applications on the Internet. They like e-mail. They will check the news. They're satisfied with the basics.
John Horrigan
Having the Internet at your fingertips helps you cultivate and maintain social relationships. It becomes very important for maintaining ties and it does open up doors to getting advice when you need it.
John Horrigan
In this case, all six of them came forward. There was no investigation. They are all good kids who have represented us well. They made a mistake and they came forward and accepted the penalty.
John Horrigan
The migration to broadband is happening more slowly for dial-up users in 2005 than 2002. With fewer new internet users coming online these days, the stock of potential broadband subscribers is not being replenished.
John Horrigan
Details of how to get a subscription drug benefit available to senior citizens was recently put online but only 27 of over-65's have net access, meaning people were lacking information about a key benefit,
John Horrigan
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The more original a discovery, the more obvious it seems afterwards.
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He would still see it as his duty to shut up and get on with it, not cause any trouble. In our own time we've made a hero of the rebel, and it's more heroic to speak up.
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