If you leave it up to the person stocking the shelves at 2 a.m., at some point these stockers just give up and say they can't find the promotional displays. RFID can tell me where a display is, and whether a display has been put on the floor at all.
More Quotes from John Fontanella:
Several market makers have given oversight responsibilities to their marketing organizations. That way the cost and benefit will be recognized, giving the company a balanced view of progress.John Fontanella
Increased attention to infrastructure middleware and applications and analytics are crucial steps toward increased RFID adoption. Just solving the physical issues alone will not create the RFID tipping point.
John Fontanella
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