They're not terrible they're just not as good. And so the industry has experienced a temporary drop-off compared to 2004, the biggest box office year in movie history.
More Quotes from John Fithian:
The structure of the industry is sound, ... We just need a few more good movies.John Fithian
They go to the movies to escape their houses, ... and they like to escape their healthy diets too.
John Fithian
It was a bit of a down year for theatergoing. There's been bigger down years.
John Fithian
It's the movies, stupid. That's what we've been saying all along.
John Fithian
Consumers have many options for entertainment and leisure time. Theater operators must continue to innovate and to create the optimal experience.
John Fithian
I don't know what's going on with consumers that they have to talk on phones in the middle of theaters.
John Fithian
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