Once people realise they have a credit report and ongoing access to and management of their credit report is something that's important to them, that in turn leads them to purchase services.
More Quotes from John Danaher:
The consumer reporting agencies used to view (consumer interaction) as kind of an expense and onerous and it wasn't anything they were too interested in. We want that experience to be a positive one. This is a business now.John Danaher
If people can't pull any more equity out of their homes, they may be resorting more to their credit cards to cover their expenses.
John Danaher
The first day we had very heavy volumes with hundreds of thousands of people visiting the site trying to get their report.
John Danaher
Some consumers sign up and have checked their credit report every day since day one.
John Danaher
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