Microsoft's best marketing for Vista will come from simplicity -- making the value of Vista as easy to understand as possible, so people can look and say Vista is a lot better than the version they have now, Are there too many of them to communicate the value of Vista
More Quotes from Joe Wilcox:
According to Wilcox, everyone wins when industry is cooperating with law enforcement. This is a way for Microsoft to give back to its customers, ... After all, who knows Windows better than MicrosoftJoe Wilcox
The Office group is known for running a pretty tight ship, so if he can bring more discipline, that could be very beneficial to future versions of Windows.
Joe Wilcox
It is an opportunity for Apple to go out and evangelize the new Intel processors to developers and nudge them to get more of their applications out of the door.
Joe Wilcox
Microsoft will more aggressively compete with longstanding partners because the company is at a crisis point. It has to find new reasons that'll convince customers to upgrade.
Joe Wilcox
The bottom line is, it's about business.
Joe Wilcox
Linux vs. Windows TCO studies are great business for analysts and wicked sales propaganda for companies, but I don't think high-tech vendors or their customers should take much stock in them,
Joe Wilcox
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