If you can identify who is buying and who is the more valuable customer, you can treat them according to future purchasing potential. That's the benefit.
More Quotes from Joe Wilcox:
Old habits die hard. Microsoft would really need to communicate the benefits.Joe Wilcox
About 21 percent of large enterprises use Mac OS X on the desktop and the same percentage of these businesses also use Mac Office. The deal assures these customers that Microsoft will continue to make Office available for their existing Power PC-based Macs.
Joe Wilcox
Microsoft will more aggressively compete with longstanding partners because the company is at a crisis point. It has to find new reasons that'll convince customers to upgrade.
Joe Wilcox
Microsoft thinks it's time to tell people that they've been a naughty boy. My expectation is that they'll get more aggressive in anti-piracy than not.
Joe Wilcox
Shortages like this are one of the effects of Apple keeping announcements quiet. Many companies will begin moving product through the channel before an announcement. Sometimes you'll even see Microsoft software on store shelves before it's announced.
Joe Wilcox
I'm sure it's not lost on Microsoft executives that the world's third largest computer company is from China. Microsoft has a problem PC growth is highest in emerging markets like China, where software piracy rates are high. China deals could be construed as generating goodwill, which Microsoft would want to use to gain greater Chinese government cooperation fighting piracy.
Joe Wilcox
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