Sales of SUVs especially have been taking it on the chin, ... That phenomenon has pretty much run its course. They powered the industry for close to 10 years.
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The ad has created some positive buzz at a time when GM could use some sunny days. But I doubt it sold one car.Joe Phillippi
While we are not bullish on the outlook for GM's auto business, we believe the worse it gets, the sooner Hughes will be divested,
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But if you take the halo effect of all the free advertising and media exposure, put a dollar value on that, I would suspect they probably came up with a calculation that said, at worst, it's about break-even.
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