Our strategy with Jeep is to expand the brand at the upper end and entry level while staying true to the brand hallmarks of freedom, adventure, mastery, authenticity and capability while maintaining the brand's global appeal.
More Quotes from Joe Eberhardt:
Our model mix, which was rejuvenated in the past months, and expected higher unit sales in the future are set to increase profitability automatically.Joe Eberhardt
Given increasingly tough competition in the U.S., we're forced to expand our international business.
Joe Eberhardt
From the information available to us it seems like were off to a slow start in January. Even the Japanese brands look slightly (down).
Joe Eberhardt
Owning a Chrysler, Jeep or Dodge vehicle should be a worry free experience for customers. Therefore, our goal with the Miles of Freedom Plan is to provide our customers with ownership benefits unequaled in the industry. The combination of free gasoline, free scheduled maintenance and a full-warranty puts our customer's mind at ease and allows them to fully experience the joy of driving one of our vehicles.
Joe Eberhardt
We're taking Jeep into a new direction to America's college campuses and urban areas, to people who may never have considered the Jeep brand.
Joe Eberhardt
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