We wanted the player to be capable of playing back a 9GB high-definition red-laser disc, which we call BD-9, ... The disc would have a high enough capacity for our movies, and it would have a lower cost than the 25GB BD-25. The advantage would be lower costs to manufacture the disc, because it could be manufactured on existing DVD production lines. Certainly, most of our movies will fit on a BD-9. The issue will be how much enhanced content will we put on there. For basic movies, most will fit on BD-9.
More Quotes from Jim Cardwell:
We realized recently that it was likely that both formats would go to market--and we didn't want consumers not to have access to our movies. We wanted to make sure all consumers with high-definition players could watch our high-definition movies.Jim Cardwell
China and Russia are two expanding economies and we hope by offering consumers high quality, affordable product we can take a bite out of piracy.
Jim Cardwell
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