With book publishing, when I say Fulcrum, you might know that we publish books, but you would be hard-pressed to pick titles or authors from our list. It's tricky from the marketing side to think about building a brand, and we do so by picking authors and titles that we believe will be successful.
More Quotes from Jessica Dyer:
When you think of a company building its brand, you automatically think of things like Apple or Sonylarger companies where the company's name is really the brand. When I say Kraft, you probably think of macaroni.Jessica Dyer
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