If people are comparing sticker prices, lower prices will certainly make their cars more attractive. What really brings success to brands is good product. Playing with pricing alone isn't going to enable them to recover their market share. But I do believe a lot of their cars are overpriced and they needed an adjustment.
More Quotes from Jesse Toprak:
If people go in with the idea they are saving money, they are mistaken,Jesse Toprak
The only thing that's perhaps different is that Ford and GM did not go through the route of increased pricing and incentives whereas with Jeep, it's continued business as usual.
Jesse Toprak
They're in a very competitive mode for the Camry. It's the best-selling car, and Toyota wants to keep that title.
Jesse Toprak
There has been a permanent shift in consumers' minds as far as gas prices goes. The sustained nature of gas prices has changed how people buy.
Jesse Toprak
The debate on gas prices has accelerated the end of the life cycle for many old-style SUVs. But the SUV segment was already undergoing changes well before gas prices became an issue.
Jesse Toprak
Incentives do work, up to a certain point, to give sort of a stimuli to sales and bring showroom traffic. It's just that you can't rely on incentives to bring people into the showroom day after day. It gives people a sense of urgency. You need to get this deal now because tomorrow, it's not going to be here.
Jesse Toprak
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