It's obvious that the continued spread of broadband Internet access is having a great impact in driving the growth of online shopping in the U.S..
More Quotes from Jeffrey Grau:
This year online shopping has gone mainstream, where we're seeing a greater percentage of consumers from different age and income demographics buying on the Internet.Jeffrey Grau
While the number of new Internet users in the US and the total number of online buyers are both growing at single digit rates, online sales are experiencing double-digit increases. Credit goes to baby boomers who are increasing their online spending and a cadre of digitally literate young adults who are replacing older Internet shoppers in the e-commerce marketplace. These demographic forces coupled with the spread of broadband access are changing the way people shop online and how Web merchants market to them.
Jeffrey Grau
Today, to compete anywhere, you have to be everywhere. Wal-Mart and Target have joined Amazon and eBay as the most heavily trafficked e-commerce Web sites, and chain retailers account for about 40 of online sales, compared to just over 25 for pure-play Internet retailers.
Jeffrey Grau
Thanksgiving weekend spending figures suggest that predictions of another strong online holiday season are on track.
Jeffrey Grau
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