If they are successful, I expect to see the idea spread. But it will be harder than 10 years ago to be successful as the (competitive) offerings in the industry are maturing.
More Quotes from Jeff Kagan:
The big battle for customers will be between the telephone company and the cable TV company, offering complete bundles of services including telephone, television, Internet and wireless.Jeff Kagan
The big shifts that are occurring in the industry are not having a positive impact on their sales. As the years pass, and as the industry moves toward IP and wireless-based technology, they face more competition.
Jeff Kagan
The purpose is really twofold. To update the thinking of investors and customers on the changing company and the changing industry.
Jeff Kagan
Telecom is not the same industry it was, and it is still changing. I don't believe the average customer or investor really understands all the changes that are occurring in telecom.
Jeff Kagan
This ad campaign is ATT's chance to explain what the industry is going to look like going forward and what its role will be. By taking the ATT name, the company got a chance to reinvent itself in the marketplace.
Jeff Kagan
They're struggling. It doesn't look like they're going out of business, but the industry is reinventing itself and the company is trying to figure out where it fits in.
Jeff Kagan
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There were no spells at my school, just a smack in the mouth.
Michael Gambon