Small publishing has a different economic base. The barrier to entry is much lower. They don't have to print to reach the masses with broad consumer books, and with on-demand printing they can do short prints. They don't have to feed the beast with a blockbuster selling 50,000 to 100,000 copies or sell through the large channels like Barnes and Noble they can sell off Web sites.
More Quotes from Jeff Hayes:
Many of them try to give the student as good a price as they can. They're not trying to maximize their profit.Jeff Hayes
Many photographers struggle with pulling all the pieces together to get the most out of digital technology, especially after taking the shot. While advances in image sensors, lenses, and photo printers are exciting, many of the biggest productivity and business improvements are coming from editing, color management, workflow, photo management, and collaboration.
Jeff Hayes
The real story is the dramatic growth of used trade books through online channels.
Jeff Hayes
Small presses are really an amorphous market. There is a range of companies from the Fortune 500 to information and technology to trade associations down to specialty areas, and they have a loyal following.
Jeff Hayes
Photographers are placing the highest priority on generating new business, creating a more efficient workflow, and using the Web for marketing and sales. Not surprisingly, when we turn to issues related to digital photo editing and the publishing process, their primary challenges seem to center upon workflow time, color management, and photo management.
Jeff Hayes
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