The chicken opened up our clients' eyes to the exciting things you could be doing with brand advertising on the Web. We'd been doing innovative work like this for years, but this was the first time it was associated with a brand.
More Quotes from Jeff Benjamin:
We've seen a slight increase. Some of the customers that we've had who haven't been with us for a few years are starting to come back. I wouldn't say it's huge, but it's a noticeable increase. I just took a rough figure last week, and I think in one day we had 30 to 40 tons to be delivered.Jeff Benjamin
We're very pleased the community didn't let us down and we didn't want to let the community down.
Jeff Benjamin
I don't know if it's the best place to find investment bankers. But in our profession, you can use these sites to gauge a person's creativity.
Jeff Benjamin
Going into a shoot, we'll plan for shooting extra stuff. Even at the shoot, you'll notice your talent may be really good at one thing. Maybe they stay in character the entire shoot. You can take them off to the side and create more content. Maybe you make alternative endings.
Jeff Benjamin
I'm looking to businesses to encourage their leadership to get involved in this kind of thing. It does take organizational experience to administer the issues that help make it happen.
Jeff Benjamin
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The truth needs so little rehearsal.
Barbara Kingsolver