The difference between email being identified as an art or a science is truly an individual decision based on the impact that the elements of the design mean when they are processed by the viewer.
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Using power copy is the key to an effective digital communication. If your readers don't relate your words with your brand you don't stand a chanceJeanniey Mullen
I see this as a generally negative decision for marketers, especially in the short term.
Jeanniey Mullen
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