Dont try to do everything yourself. Find a horse to ride
More Quotes from Jack Trout:
You have to be willing to attack yourself, making your own technology obsolete with new products. It's hard for some companies to do that, and if you don't, someone will. That's what happened to them.Jack Trout
They've blown the cachet they had years ago. It's over now, and it's hard to move a brand up once you've been down.
Jack Trout
If I were to use outdoor for Coke, I would do the exact opposite. I would run 19th century billboards. That would be startling.
Jack Trout
What they're trying to say is, we have problems, but we're trying to innovate our way out of our problems. But the next question is, show me the innovation. And that will make or break Ford. I think it's very important for them to come up with some good product to talk about.
Jack Trout
People like to bring back the old stuff. These are all classic brands so they have a history ... it is sort of reintroducing the brand to a new generation, using the old symbols.
Jack Trout
The trick is to move quickly if you're going to move at all, and come down with a ton of bricks,
Jack Trout
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